More on the "Hymnal in Every Home" Campaign…
I am thrilled to announce today that Concordia Publishing House has sold ONE MILLION COPIES of Lutheran Service Book. One. Million. Copies. That's 1 with six zeros after it. And, we could not have made this up even if we tried, the pastor who purchased the one millionth copy, Pastor Gary Benedix, purchased it for a confirmation student. He is "retired" and serving a very small congregation in….ready for it?…Jackpot, Nevada. I'm not making this up.
You can read all about it, and read about the Hymnal in Every Home campaign which we launched today to celebrate the 1,000,000th copy of Lutheran Service Book sold. From today until the end of the year, we are selling the pew edition of Lutheran Service Book for only $20 and the gift edition, for only $30. A mailing will be going out to all LCMS congregations making it easy for them promote this effort and give their members a chance to order copies of the hymnal for their homes, and request custom imprinting on the cover, etc.
Here is the Hymnal in Every Home website for more information. Check out the videos below. Your humble blogger is on one of them, but don't let that stop you from watching them.